Bangkok, Thailand – November
Cavallino Motors, the official importer for Ferrari in Thailand, proudly hosted the Southeast Asian Premiere of the highly anticipated Ferrari 849 Testarossa at The Pinnacle Hall, ICONSIAM. The event was not merely a car reveal, but a immersive journey into the soul of a legend, reborn for a new era.
The Gentleman’s Fieldguide was among the lucky media guests of Velocita Motors to be transported into the world of the Prancing Horse at the impressive venue beginning with a poignant tribute to Her Majesty Queen Sirikit The Queen Mother, which included a moment of silence and a significant donation to the Queen Sirikit Centre for Breast Cancer. This solemn opening set a tone of deep respect and legacy, echoing the heritage of the Testarossa name itself.
The grand reveal was a sensory spectacle. The hall, pulsating with anticipation, fell silent before the dramatic unveiling of the 849 Testarossa. For the Ferraristi and media guests in attendance, it was a rare opportunity to be among the first in the region to witness the fusion of iconic design and futuristic technology. The atmosphere was one of pure emotion, connecting the golden age of supercars with the horizon of hyper-performance.
An Experience of Unbridled Power
The new Testarossa is more than a successor; it is an evolution. At its heart is a 4 Liter V8 twin-turbo engine, producing 830 cv, capable of screaming to a 9,500 rpm redline. Thiis beautiful 4Liter combustion engine runs in tandem with 3 electric motors to produce a breathtaking 1050 cv from the total hybrid system which has been derived from Ferrari’s Formula 1 technologies.
Event attendees experienced this power not just on a spec sheet, but through dynamic presentations and immersive displays. The sound of the engine, the explanation of its revolutionary turbochargers—the largest ever in a Ferrari production car—and the description of its razor-sharp throttle response made the performance tangible. The car’s advanced aerodynamics, generating 415 kg of downforce at 250 km/h, were presented as the invisible hand that would grant unparalleled stability and grip on the open road.
Designed For The Driver
Cars designed with this level of passion must be experienced first-hand and “in the metal” and getting up-close to the Testarossa was an absolute treat to the senses. The design language is pure automotive sculpture, channeling some of the wedge shapes form Ferrari track cars of the 70’s and 80’s and interpreting these details into modern aerodynamic details. Inside the display model, guests could appreciate the driver-focused cockpit—again a blend of heritage and innovation. The iconic gated gear selector, a nod to Ferrari’s past, stood proudly alongside a new steering wheel with satisfying return to physical buttons, designed for a tactile, connected feel. The latest Human-Machine Interface promised an intuitive bond between man and machine, ensuring the driver remains the central focus of the exhilarating drive.
The Ferrari 849 Testarossa Southeast Asia Premiere was a testament to a legacy reborn. It was an event where heritage was not just remembered, but felt and where attendees didn’t just see a new car—they experienced the next chapter in the legendary Testarossa story.