Watches and Wonders, Geneva – April , 2025
This release celebrates an icon of the 1980s and adds one more anchor in racing-inspired watchmaking. With a refined 38mm case size, upgraded finishing including sandblasted steel and DLC treatment, enhanced ergonomic design, cutting-edge Solargraph movement, and an eye-catching range of colorways, TAG Heuer is once again in the fast lane. And as the official timekeeper of Formula 1®, there has never been a more fitting moment to reignite the energy of this legendary collection.
Many people today have fond memories of choosing one of the brightly coloured watches with their innovative design as their first Swiss watch and it is an honour for TAG Heuer to continue to be a part of this tradition today, now with a reimagined, highly innovative redesigning of the TAG Heuer Formula 1.
Designed for the Next Generation
The latest TAG Heuer Formula 1 collection introduces nine distinct models, each bringing a fresh, high-energy take on racing-inspired design. Three of these form the core collection, available in classic black and white dial, deep blue, both with a steel bracelet and a bold red. The remaining six models are limited editions, featuring striking color combinations: black and red, black and yellow, blue and black, white and green, white and red, and a green and red edition. Each timepiece pays homage to the original 1986 collection, preserving key elements that made it stand out in Swiss Watchmaking.
Evolving from the original 35mm models, the 38mm version retains the distinctive “décroché”, a hallmark of the design that enhances the watch’s elegance, delivering the perfect balance between sportiness and everyday wear, and designed to fit a variety of wrist sizes. Ergonomic refinements make these watches exceptionally comfortable, while still maintaining the bold and unmistakable presence TAG Heuer Formula 1 is known for. Super-LumiNova® treated indexes – a reinterpretation of the original shield-shaped markers – now appear in an applied format, elevating the watch’s appearance. In addition, the hands, inspired by the original design, have been reworked with elevated finishings and improved proportions to reinforce the watch’s premium character. This ensures maximum legibility in all lighting conditions, while the restructured case proportions improve both comfort and visual impact.
All the models come either with a dynamic rubber strap embossed with the TAG Heuer logo – serving a contemporary nod to the brand’s legacy – a rubber racing strap or a steel bracelet, ensuring versatility. The redesigned steel bracelet offers enhanced articulation, and a fluid fit on the wrist, providing exceptional comfort and premium refinement.
Beyond the movement, the introduction of TH-Polylight, a new material for TAG Heuer known for its light weight, durable, limitless color possibilities, and its ability to optimize both ergonomics and aesthetics, marks another milestone in TAG Heuer’s commitment to innovation. The re-engineered bidirectional bezel – in its iconic shape beloved by TAG Heuer Formula 1 fans – is crafted from TH-Polylight. The sensory experience has been reworked, producing a refined mechanical sound when rotated – adding a touch of sophisticated tactility.
Whether worn at the track or in the city, these timepieces make a statement-
BECAUSE RACING NEVER STOPS.
TAG Heuer back On Pole with their Formula 1 Collection
Watches and Wonders, Geneva – April , 2025
This release celebrates an icon of the 1980s and adds one more anchor in racing-inspired watchmaking. With a refined 38mm case size, upgraded finishing including sandblasted steel and DLC treatment, enhanced ergonomic design, cutting-edge Solargraph movement, and an eye-catching range of colorways, TAG Heuer is once again in the fast lane. And as the official timekeeper of Formula 1®, there has never been a more fitting moment to reignite the energy of this legendary collection.
Many people today have fond memories of choosing one of the brightly coloured watches with their innovative design as their first Swiss watch and it is an honour for TAG Heuer to continue to be a part of this tradition today, now with a reimagined, highly innovative redesigning of the TAG Heuer Formula 1.
Designed for the Next Generation
The latest TAG Heuer Formula 1 collection introduces nine distinct models, each bringing a fresh, high-energy take on racing-inspired design. Three of these form the core collection, available in classic black and white dial, deep blue, both with a steel bracelet and a bold red. The remaining six models are limited editions, featuring striking color combinations: black and red, black and yellow, blue and black, white and green, white and red, and a green and red edition. Each timepiece pays homage to the original 1986 collection, preserving key elements that made it stand out in Swiss Watchmaking.
Evolving from the original 35mm models, the 38mm version retains the distinctive “décroché”, a hallmark of the design that enhances the watch’s elegance, delivering the perfect balance between sportiness and everyday wear, and designed to fit a variety of wrist sizes. Ergonomic refinements make these watches exceptionally comfortable, while still maintaining the bold and unmistakable presence TAG Heuer Formula 1 is known for. Super-LumiNova® treated indexes – a reinterpretation of the original shield-shaped markers – now appear in an applied format, elevating the watch’s appearance. In addition, the hands, inspired by the original design, have been reworked with elevated finishings and improved proportions to reinforce the watch’s premium character. This ensures maximum legibility in all lighting conditions, while the restructured case proportions improve both comfort and visual impact.
All the models come either with a dynamic rubber strap embossed with the TAG Heuer logo – serving a contemporary nod to the brand’s legacy – a rubber racing strap or a steel bracelet, ensuring versatility. The redesigned steel bracelet offers enhanced articulation, and a fluid fit on the wrist, providing exceptional comfort and premium refinement.
Beyond the movement, the introduction of TH-Polylight, a new material for TAG Heuer known for its light weight, durable, limitless color possibilities, and its ability to optimize both ergonomics and aesthetics, marks another milestone in TAG Heuer’s commitment to innovation. The re-engineered bidirectional bezel – in its iconic shape beloved by TAG Heuer Formula 1 fans – is crafted from TH-Polylight. The sensory experience has been reworked, producing a refined mechanical sound when rotated – adding a touch of sophisticated tactility.
Whether worn at the track or in the city, these timepieces make a statement-
BECAUSE RACING NEVER STOPS.