Watches and Wonders, Geneva 2025:
TAG Heuer, the Swiss Luxury Watchmaker synonymous with daring innovation and precision craftsmanship – proudly releases an exciting evolution of a timeless icon: the TAG Heuer Carrera Day-Date. This launch marks an elevation and a distinctive evolution of a timepiece that is deeply rooted in motor racing heritage and renowned for its timeless look, exceptional performance, and enduring connection to the world’s most celebrated drivers.
The TAG Heuer Carrera Day-Date has long been a cornerstone of TAG Heuer’s portfolio, celebrated as one of the brand’s staple timepieces. With its understated elegance and dependable functionality, it has earned a place on the wrists and hearts of many. Recognizing the importance of this model, TAG Heuer has reimagined the Carrera Day-Date to elevate it further, incorporating upgrades with manufacture movement, refined aesthetics, and an expanded range of options that meet diverse customer desires.
A Story Rooted in the Love for Racing
To understand the significance of the TAG Heuer Carrera, one must go back to the early 1960s, when Jack Heuer envisioned a watch that would reflect his love for motorsport.
Inspired by the legendary Carrera Panamericana Road race in Mexico held in the 1950s—a treacherous event celebrated for its daring and glory-Jack Heuer sought to create a timepiece that captured the spirit of the drivers who braved it. He wanted legibility, precision, and practicality: a watch that could withstand the adrenaline of competition while being effortlessly elegant.
The TAG Heuer Carrera was born in 1963. With its clean lines and innovative chronograph design, it quickly became synonymous with the golden age of racing. But what cemented its place in the world of motorsport was Jack Heuer’s clever decision to present Heuer watches to drivers, including gold Heuer Carreras. These watches, worn by some of the most iconic figures in Motor racing and beyond, quickly became
The Mechanics Behind the Watch
The new TAG Heuer Carrera Day-Date is powered by the manufacture movement TH31. The TH31-02 and the TH31-03 (for the Twin-Time), co-developed with AMT and produced exclusively for TAG Heuer, deliver an impressive 80-hour power reserve, and come with a five-year extended warranty. They also feature high-end finishings, including a shield-shaped oscillating mass visible through the caseback, adding an extra layer of craftsmanship for collectors and enthusiasts.
Maintaining the comfort and wearability that have made the TAG Heuer Carrera a perennial favorite, the bezel geometry has been updated for a thinner, more refined shape, resulting in a wider crystal opening that enriches the dial’s overall presence for an increased legibility.
The dial construction has also been reimagined, with a three-dimensional aspect inspired by the TAG Heuer Carrera Glassbox. This gives the watch a greater sense of depth and balance while improving legibility.
Truly a rugged legend elegantly re-imagined for today’s discerning sportsmen.